There’s a lot of buzz about wearable technology, but how much data is actually behind what people will wear and why they want it?
Our Innovation Lab recently conducted a survey about consumer preferences in wearable technology. Paired with an analysis of the tech trend’s history and current options on the market, the infographic gives a picture of the how the industry developed and where it’s headed.
Results show that while 75 percent of respondents are willing to try wearable technology, most current products fail to resonate with consumers, in both design and functionality.
The infographic also reveals:
- A gap between consumer needs and current market options for wearable technology exists: current wearable products are falling short of expectations.
- Most consumers (75 percent) are open to having a wearable device learn from their behavior. Consumers picked the hand as the best place for wearable technology and said the wrist was the worst. Of the 16 wearable technologies featured, 63% are worn on the wrist.
- Cushion-cut corner treatments are most popular with surveyed consumers (50 percent of respondents preferred it). However, square corners dominate the market (41 percent of current options had square edges).
- Wearable tech today mimics the patterns of the industry’s 53-year history: the majority of devices are located on the torso and/or arms and most focus on task management and entertainment.
Click here for the Infographic