Every now and then a new Internet craze will crowd our desktops. We will try to ignore it like banner ads, but still we end up being sucked in by the gravitational forces of memes and viral trends like neknomination, Harlem Shake, and flash mobs.
Although we might not (want to) participate in those sometimes disdainful, sometimes obnoxious and usually downright embarrassing acts, our culture is influenced greatly. It takes permanent snapshot of the times we are living in, and allows us to revisit it occasionally. These fads come and go like flu season, it seizes a few lives, ruin some reputations and paves way for the next phenomenon. The thing is, nobody ever starts a trend with a bad intention—sure they get out of hand—but it’s often rooted in good old fun or visions of stardom: to peer pressure or to find the 15 minutes of fame (shame).
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