A solid brand presence should be built around a message that answers the question: “What do I want potential employers/clients to know about me, as a professional in my field?”
Whether you’re actively job searching, changing careers, building your freelance client base, or simply looking to expand and maintain your network, cultivating a presence on the appropriate online platforms will help you increase your visibility while managing your reputation.
Developing your personal brand presence online can be broken down into four key strategies:
1) Consistency is key
Consistency is essential to your online brand, from your profile photo to your content. Professional profiles function as your digital resume, your online business card, and the first thing people will often see.
Make them polished and utilize tools that will create an excellent first impression. Be consistent in your headlines and your descriptions.
2) Create a message you can deliver on
What you say in your profiles should support the high-level ideas presented in your headlines. If you describe yourself as an “Innovative Designer & Visual Problem Solver,” explain what that means in terms of what you’ve done.
Avoid heavy claims that simply sound good on paper, unless you’re prepared to back them up with evidence and examples.
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