The Friskis & Svettis chain, which has branches all across Sweden, is imposing the ban in their Stockholm gyms. A selfie, a so-called self portrait photograph usually taken with a camera phone, entered the Swedish lexicon in 2013 and is now a social media phenomenon.
However, the gym chain has told members that they can no longer take pictures of themselves working up a sweat in a notice in their changing rooms.
"You are welcome to take pictures of yourself and your training. However, you cannot take pictures of other members without their permission. We advise a photo ban in all changing rooms," read the notice.
Read more