Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent?
We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is below) over the seven days leading up to their release, when marketing campaigns should be at their peak.
“300: Rise of An Empire”
In the 7 years since “300” stormed theaters, Zack Snyder’s cult classic has gathered an enormous army of followers on social, eagerly awaiting a sequel – or prequel, in the case of “Rise of An Empire”. This follow-up has scored tens of millions of YouTube views in anticipation of another bloody, stylish romp through ancient Greece.
“Legend of Hercules” and “Pompeii” have both taken on the box office already this year, debuting to $8.8 million and $10.3 million respectively. “Rise” will make light work of both, with social stats towering above them: they each debuted with less than 1 million Facebook fans and around 10 million trailer views, while “Rise of An Empire” hits 6 times those numbers, and has a search volume 2 times the size of both movies put together.
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