Nissan plans to pull away from its car rivals by positioning Instagram as a long-term platform for reaching new and existing younger customers.
The strategy launches today (6 March) through the car marque’s “JukeDNA” social media campaign to promote the new design and beefed-up personalisation options found in the new Juke car. The update was unveiled earlier this week (4 March) at the Geneva Motor Show as a car that gives drivers an unprecedented level of control over its design ranging from contrasting interior and exterior colour choices to added accessories.
Nissan first introduced personalisation features to the Juke brand last year, however, its debut on Instagram is the first pan-European push to extend the feature to its social media communities. The company is asking fans to share a picture that represents their personality using the #JukeDNA hashtag on Instagram or Twitter. In return, Nissan will send them an image of their own personalised Juke based on the colours and special effects used in the original photograph.
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