Consumers are changing their behaviour and expectations with regard to shopping and brand loyalty.
Mobile phones and the web are now allowing people to be more connected than ever - messages from other consumers are often more valued and trusted than messages from companies.
Consumers respond positively to businesses that take the time to understand their needs and
offer excellent customer service. Mobile technology allows businesses to become more serviceoriented
in what they do and to tailor what they provide to better meet the needs of individual
consumers.
Click here for the infographic created by Intela