Although the "Likes" are loved, companies have a harder time deciphering who their biggest influencers are when Facebook fans start piling up. Active engagement is key to building meaningful buzz, however — buzz that best bolsters a brand and helps spread the right marketing message.
Luckily, Northeastern-born startup Splashscore is stepping up to help companies discover who their 100 most engaged Facebook fans are. As a platform focused on rewarding influential consumers, the team's new Fan Grader, released Friday, is a natural next step.
Users can simply enter in their name, email address and Facebook page URL, and Splashscore will send a free report detailing the total engagement created by their brand's top 100 fans. Brands are then able to contact those top fans via a private Facebook message, or download the report as an Excel file for further analysis.
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