You could say the Fyndiq story started with 800 bamboo vases. Fredrik Norberg, the CMO and co-founder of Fyndiq found some vases he found attractive, and the seller was giving steeper and steeper discounts for buying in bulk. "He bought over 800 and thought he was going to be a millionaire because no one had them. In his first year he sold two," says CEO and co-founder Dinesh Nayar.
Later Norberg would work at an ecomerce logistic center, and he found that the problem was not his own. "It's super simple to startup up your e-commerce business," says Nayar. "You can start it no problem but when you're not getting any sales a year later its hard to drive more traffic to your own site."
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