Why is the game Candy Crush Saga so addictive? People play it over a billion times a day, usually the same people.
There’s no firm answer, despite the studies (seriously) of theoretical physicists, mathematicians and psychologists. It’s not the usual guy thing; it appeals to women in their 20s more than anyone, according to data.
But the question probably doesn’t matter compared to the one that will be debated this week.
King Digital, the company that makes the game, is slated to go public on the New York Stock Exchange, with a likely price between $21 and $24 a share, “which would give the whole of the company a market value of up to $7.6 billion, roughly the same as Hasbro, maker of traditional games like Monopoly and Scrabble,” reports Forbes’ Mark McSherry.
The real question now is: is it a one-game wonder, a mobile version Beanie Baby?
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