Using social media correctly involves much more than just creating profiles on the popular social media platforms. Every business is going to have different goals and objectives, therefore requiring different social media marketing strategies, but the following eight examples are universal signs that some changes need to be made:
1. All of your social media posts are overly promotional or look like advertisements.
One of the biggest mistakes businesses do is use their social media profiles for pure advertising. Posts on social media should provide some value and be viewed as useful to your audience. Focus on creating discussion with your posts. Social media feeds that are full of promotional posts will quickly drive away any audience you currently have, and certainly will not help build a future audience.
2. You don't frequently update your social media profiles.
Many businesses start off strong, but then the posts become less frequent, and then posting and updates eventually come to a complete stop. Come up with a posting frequency that you will be able to maintain. The worst thing you can do it build up a social audience and then stop posting. That audience will quickly disperse and find other brands to follow and engage with.
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