The rise of Big Data has prompted many merchants to utilize data analysis for informed marketing decisions. With its vast amount of data available, social media is an important channel to track. A number of companies now produce tools intended for that purpose.
Here are six of the leading free and low cost social media analytics tools.
1. Social ReportDue to its ability to integrate with and track data from Shopify, eBay, and Etsy, Social Report is one of two analytics tools on this list designed for ecommerce companies.
Social Report also tracks many social networks, including Facebook, Twitter, LinkedIn, and Google+, as well as sites like Vimeo, Reddit, Xing, and Slideshare.
In addition, Social Report integrates with web analytics tools such as Google Analytics and Clicky, business review sites like Yelp and Trip Advisor, and the content management platforms Blogger, Tumblr and WordPress.
Social Report one of the most comprehensive social analytics tools on this list. And with plans starting at $9 per month, it is easily one of the more affordable.
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