More than one in three retailers use the Vine micro-video publishing app as part of their content marketing campaigns. These short-video marketing pioneers use Vine to showcase products, entertain, build brand, engage shoppers, and even offer basic customer service.
In its Social Commerce IQ Retail 2013 report, 8th Bridge, a social media platform, found that 38 percent of about 800 (mainly larger) retailers analyzed published videos on Vine. Vine is a free app for iOS and Android that allows users to publish six-second videos. Vine usage is still far behind Facebook. But many merchants believe that the six-second cinema is a valuable marketing tool.
Even very small businesses can use Vine for at least five marketing goals.
Use Vine to Showcase ProductsVine videos, which can be easily captured using an iPhone or an Android-powered mobile device, can be used to view products, giving shoppers an animated product preview.
These Vine-powered product videos may be as simple as a 360-degree view of an item or a stop-motion masterpiece that shows off several products in a category.
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