Back in beginning of the 20th century, the automobile was an item of luxury — it took a long time to build (with workers “crafting” each one), cost well beyond the means of most consumers and was complex to drive.
As most people know today, Henry Ford changed all that with the Model T and his innovations with the assembly line. He made a simpler-to-drive car at a much cheaper cost, making it available to the masses and bringing tremendous value to his customers.
So, what does this have to do with content marketing?
New Marketing Tactic?If you ask a group of people if the Model T was the first car built, most will nod. Ask a group of SEOs if content marketing is the hottest new tactic for 2014, and most will vigorously agree. Neither group would be truly correct, however.
In truth, smart marketers have been leveraging content marketing to dominate their industries for many years. Just like there were many other models of cars before the Model T (including many made by the Ford Motor Company itself), content marketing has taken many different forms on its path of evolution. Product and service detail pages, category content, blog posts, white papers, case studies, buying guides, reviews… it’s all content.
Read more